Champion Moved to New Company
When a contact who previously used or championed your product moves to a new company, it creates the single highest-converting outbound opportunity in B2B sales. Avina detects these job changes within days by monitoring LinkedIn profile updates and matching them against your CRM contact database, so your reps can reach out while the champion is still settling into their new role.
Why Champion Job Changes Are a Buying Signal
Champions who move to new companies are 3–5x more likely to bring your product with them compared to cold outreach. They already trust your product, understand its value, and know how to make the internal case for purchasing it. When they land at a new company, they have a brief window — typically their first 30–90 days — where they are actively reshaping their new team's stack and have the political capital to push new vendor decisions through. For sales teams, this signal is uniquely powerful because it compresses the entire sales cycle. There's no awareness stage, no education phase, and minimal competitive evaluation. The champion already knows your product works because they used it. Your rep's job shifts from selling to enabling — helping the champion navigate their new company's procurement process. Reaching out within the first 30 days of their new role dramatically increases win rates because the champion is still in 'change mode' and hasn't yet committed to alternatives.
How Does Avina Detect Champion Job Changes?
Avina continuously monitors LinkedIn profile updates for contacts flagged as champions, power users, or advocates in your CRM. When a champion updates their profile to reflect a new company, Avina matches the change against your CRM records and verifies the new employer against your ICP filters — industry, employee count, geography, and technology stack. The system distinguishes between lateral moves, promotions, and company changes to ensure your team only receives alerts for genuine new-company transitions. Avina also checks whether the champion's new company is an existing customer, an open opportunity, or a net-new account, tagging the signal accordingly so reps can tailor their approach.
What Happens When a Champion Job Change Signal Fires?
Avina scores the opportunity based on the champion's prior engagement level, the fit of their new company, and any correlated signals at the new account such as recent funding or hiring activity. The champion's new contact details — verified email, phone number, and LinkedIn profile — are enriched through waterfall enrichment across multiple data providers. Reps receive a Slack notification with the champion's name, previous company, new company, new title, and the products they previously used. CRM records in Salesforce or HubSpot are created or updated with the full signal context and a link to the champion's prior account history. Qualified accounts can be auto-enrolled into warm outreach sequences that reference the champion's past experience with your product rather than starting from a cold introduction.
Start Tracking Champion Job Changes With Avina
Champion tracking is one of the highest-ROI signals available. Activate it in Avina's Signals Library and get notified the moment a known advocate lands at a new company. Every plan includes a 7-day free trial with no credit card required.