Avina & Clay
Avina and Clay are complementary platforms that cover different halves of the GTM data stack. Avina is a signal-intelligence platform that captures real-time buying signals like web intent, job changes, ad engagement, and champion movement, scores them with AI, and routes them to reps and automations. Clay is a best-in-class enrichment and data orchestration platform with 150+ data providers, flexible table-based workflows, and AI research agents (Claygent). Many teams use both: Avina to detect who is in-market right now, and Clay to enrich and build lists around those accounts.
When to use each
Choose Avina
Avina captures contact-level web intent with deep browsing detail, scores accounts with AI out of the box and routes enriched signals into Salesforce or HubSpot to trigger native workflows. Custom AI Signals scan the public web for buying triggers you define in plain language. Setup takes under 30 minutes at $149 per month.
Choose Clay
Clay connects to 150+ data providers through waterfall enrichment, offers Claygent AI agents for bespoke research and provides a table-based workflow engine with conditional logic and branching. Clay is the stronger choice when ops teams need full control over data pipelines and enrichment at scale. Plans start at $134 per month.
Features at a glance
| Feature |  | |
|---|---|---|
| Signal Intelligence | ||
| Company-Level Web Visitor Identification | ||
| Contact-Level Web Visitor Identification | Via third-party provider | |
| Per-Contact Browsing Detail & Intent Narratives | ||
| Custom AI Signals (Public Web Scanning) | Claygent (manual) | |
| Multi-Channel Buying Signals (Web, Ads, CRM, Social) | Limited | |
| Job Changes & Champion Tracking | ||
| Real-Time Signal Delivery | ||
| Enrichment & Data | ||
| Waterfall Enrichment (Multi-Provider) | Integrated providers | 150+ providers |
| Flexible Table-Based Data Workflows | ||
| AI Research Agent | Account Intelligence | Claygent |
| Bring Your Own API Keys | ||
| Contact & Company Database Access | Verified contacts | 150+ providers |
| Custom HTTP API Integrations | ||
| AI & Scoring | ||
| AI Scoring Out of the Box | Manual (via AI prompts & formulas) | |
| Dynamic Intent Score (Recency, Frequency, ICP, Engagement) | Build-your-own | |
| AI-Driven Account Intelligence | Claygent research | |
| ICP-Based Filtering & Noise Reduction | Manual filtering | |
| AI Workflow Builder (Chat-to-Table) | Sculptor | |
| Sales Actions & Outbound | ||
| Signals Inbox for Sales Reps | ||
| AI-Drafted Emails & Meeting Briefs | AI formatting | |
| Real-Time Slack Alerts with Account Context | Webhooks | |
| Native Email Sequencer | ||
| Play-Based Outbound Automation | ||
| Automation & CRM | ||
| CRM-Native Signal Routing (Salesforce & HubSpot) | ||
| Trigger CRM-Native Workflows from Signals | ||
| Conditional Logic & Branching Workflows | ||
| Works with Your Existing Outbound Stack | ||
| Setup in Under 30 Minutes | ||
| Pricing | ||
| Starting Price | $149/mo | $134/mo (Starter) |
Key differences
Real-Time Signal Capture vs. Best-in-Class Enrichment
Avina and Clay solve different problems and many teams use both. Avina captures buying signals as they happen, including web visits, ad clicks, job changes, champion movement and custom AI triggers, then delivers them to reps in real time. Clay connects to 150+ data providers to enrich accounts and contacts with firmographic, technographic and contact data at scale. Teams often use Avina to identify who is showing intent, then Clay to enrich those accounts before outreach.
Contact-Level Web Intent vs. Third-Party Identity Resolution
Avina provides native contact-level web tracking that Clay does not replicate. Avina resolves visitors to individual contacts and captures pages read, clicks and full session context, then distills each visit into an intent narrative reps can reference in outreach. Clay offers web intent through third-party providers integrated into table workflows. Avina surfaces who visited and what they cared about; Clay layers on additional enrichment from its provider network.
Automated AI Scoring vs. Build-Your-Own Scoring
Avina optimizes for speed to action while Clay optimizes for full control over scoring logic. Avina's AI scoring works out of the box, blending recency, frequency, ICP grade and engagement into a dynamic intent score with no manual configuration. Clay lets teams build custom scoring models using AI prompts, formulas and conditional logic within table workflows, which is powerful and flexible but requires manual setup and iteration.
Better Together: Signals Plus Enrichment
The most effective GTM teams pair signal intelligence with deep enrichment. Avina detects buying intent in real time and pushes scored signals into your CRM. Clay enriches those same accounts from 150+ data sources, adding verified contacts, technographics and firmographics. The result is a pipeline where you know exactly who is in-market and why, with the data depth to personalize every touchpoint.
Frequently asked questions about Avina vs. Clay.
What our customers are saying.
“Avina makes sure our sellers are always on their A-game. It’s become an indispensable part of our sales motion and process.”
“In sales, it's all about getting more quality at-bats. Products that help do better cold outbound are faster horses; Avina's warm inbound alerts is a car.”
“Avina’s been huge for me. It helped me become the top SDR on my team by alerting me on prospects I would have missed otherwise.”
“These alerts have been game-changing. The timeliness of the information is exactly right and we get just the right amount so it’s not overwhelming.”
“We've been using Avina for quite some time at ShipAngel and are thrilled with its capabilities. Our customer outreach has been transformed with it.”
“Avina delivers real-time signals on key accounts: activity, context, and insights our reps can turn into action. Right persona. Right time. Right message.”
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