Avina vs. Clay
Avina and Clay are complementary. Avina is a comprehensive signals-based selling platform, delivering dozens of customizable intent signals in real-time to your sales reps and automations. Clay is primarily an enrichment and list-building tool used to experiment and manually build lead lists.
When to use each
If you’re looking for a system that captures and operationalizes signals out-of-the-box that you can deploy rapidly to start converting data into revenue, Avina is for you. We recommend using Clay if you’re not sure yet what signals work well for your business and want to experiment in an open-ended way, or if you are simply looking to enrich a fixed list of companies.
Features at a glance
| Feature |  | |
|---|---|---|
| Signals & Intent | ||
| Multi-Channel Buying Signals | Manual | |
| Custom AI Signals | Manual | |
| Manual List Building and Enrichment | ||
| Basic Web Intent | Requires external integration | |
| Contact-Level Web Visitor Reveal | Requires external integration | |
| Advanced Web Intent | ||
| AI & Scoring | ||
| AI-driven Account Intelligence | ||
| AI Account & Lead Scoring | Manual | |
| Intelligent ICP and Signal Filtering | Manual | |
| Sales Actions | ||
| AI Personalized Email Drafts | ||
| Signals Inbox for Sales Reps | ||
| Meeting Briefs & Account Intelligence | ||
| Automation & CRM | ||
| Real-time Slack Alerts | ||
| Push Signals to CRM Automatically | ||
| Automated Outbound Workflows | Via CRM | |
Key differences
Ready-Made Signals vs. DIY Enrichment
Clay is a versatile tool designed for highly custom data enrichment, often requiring extensive manual work to yield meaningful insights. Avina delivers revenue impact immediately with built-in GTM signals that get sent to workflow automations and sales reps — such as pricing page visits, job changes, or champion movement.
Contact Reveal & Advanced Web Intent vs. Simple Web Activity
Avina resolves web visitors at the contact and company level, complete with verified contact info. It captures every line of text they read, clicks, and even screenshots, distilling a browsing session into a clear intent narrative your reps can act on. Clay requires you to buy and integrate other identity resolution providers manually.
Built for Selling vs. Simple Automations
While both products offer automation, Avina is designed for your sellers to take concrete actions to turn signals into revenue. The Signals Inbox and detailed Slack alerts surface the highest priority accounts, find target personas automatically, help draft personalized outreach, and provide rich account intelligence.
AI Scoring & Filtering vs. Manual Scoring
Avina’s AI-driven account scores incorporate the full context of an account, including ICP fit, intent strength, marketing engagement, and deal history. The result is a score that stands up to common sense and significantly reduces noise. Clay requires you to build your own account scores manually.
What our customers are saying.
“Avina makes sure our sellers are always on their A-game. It’s become an indispensable part of our sales motion and process.”
“In sales, it's all about getting more quality at-bats. Products that help do better cold outbound are faster horses — Avina's warm inbound alerts is a car.”
“Avina’s been huge for me. It helped me become the top SDR on my team by alerting me on prospects I would have missed otherwise.”
“These alerts have been game-changing. The timeliness of the information is exactly right and we get just the right amount so it’s not overwhelming.”
“We've been using Avina for quite some time at ShipAngel and are thrilled with its capabilities. Our customer outreach has been transformed with it.”
“Avina delivers real-time signals on key accounts—activity, context, and insights our reps can turn into action. Right persona. Right time. Right message.”
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