Avina vs. Unify
Unify focuses on outbound automation, using basic signals as triggers for email sequences. Avina provides the comprehensive signal layer that identifies who to reach out to and why, with AI scoring, custom signals, and deep CRM integration built in.
When to use each
Choose Avina for signal-first selling with AI scoring, advanced web intent, and custom AI signals. Choose Unify if you want outbound sequence automation with basic intent triggers.
Features at a glance
| Feature |  | |
|---|---|---|
| Signals & Intent | ||
| Multi-Channel Buying Signals | Basic | |
| Custom AI Signals | ||
| Contact-Level Web Visitor Reveal | ||
| Advanced Web Intent | ||
| AI & Scoring | ||
| AI Account & Lead Scoring | ||
| AI-driven Account Intelligence | ||
| Sales Actions | ||
| AI Personalized Email Drafts | ||
| Signals Inbox for Sales Reps | ||
| Meeting Briefs & Account Intelligence | ||
| Automation & CRM | ||
| Real-time Slack Alerts | ||
| Push Signals to CRM Automatically | ||
| Automated Outbound Workflows | Via CRM | |
| Implementation in Minutes | ||
Key differences
Contact Reveal & Advanced Web Intent vs. Simple Page Views
Avina resolves web visitors to real contacts and captures deep behavioral data — every page read, click, and session context. Unify provides basic page-view triggers without the depth needed for quality outreach.
More Signals & AI Scoring vs. Simple Triggers
Avina captures signals across web, social, ads, CRM, job changes, and more, with AI scoring that prioritizes the best opportunities. Unify uses basic intent triggers to feed outbound sequences.
Built for Selling vs. Only Automation
Avina’s Signals Inbox gives reps a prioritized queue of accounts with full context, AI-drafted emails, and meeting intelligence. Unify focuses on automating email sequences but lacks seller-facing tools.
Deep CRM Integration vs. Simple Sync
Avina pushes enriched signals into your CRM with custom field mapping and workflow triggers. Unify offers basic CRM sync without the workflow depth needed for complex sales processes.
What our customers are saying.
“Avina makes sure our sellers are always on their A-game. It’s become an indispensable part of our sales motion and process.”
“In sales, it's all about getting more quality at-bats. Products that help do better cold outbound are faster horses — Avina's warm inbound alerts is a car.”
“Avina’s been huge for me. It helped me become the top SDR on my team by alerting me on prospects I would have missed otherwise.”
“These alerts have been game-changing. The timeliness of the information is exactly right and we get just the right amount so it’s not overwhelming.”
“We've been using Avina for quite some time at ShipAngel and are thrilled with its capabilities. Our customer outreach has been transformed with it.”
“Avina delivers real-time signals on key accounts—activity, context, and insights our reps can turn into action. Right persona. Right time. Right message.”
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