SendGrid

Avina connects your SendGrid transactional and marketing email engagement data to your revenue engine. Track opens, clicks, and bounces, and see which email activity correlates with pipeline and closed deals.


Transactional and Marketing Email Engagement Tracking

Avina ingests SendGrid engagement data, including opens, clicks, bounces, and delivery events, for both transactional and marketing emails. When prospects engage with your SendGrid-sent emails, Avina surfaces that signal and maps it to your CRM accounts and contacts. No more blind spots on email engagement; you get clear visibility into who's reading your emails and how that ties to pipeline.

Prioritizing engaged accounts
When key contacts at target accounts open or click your SendGrid emails, Avina flags them as high-intent. Route these accounts to your AEs or add them to a hot-lead sequence.
Attributing pipeline to email engagement
Connect SendGrid engagement data to deal records in Avina. See which email campaigns and touchpoints correlate with pipeline creation and closed-won revenue.
Re-engaging cold prospects who show interest
Avina detects when a previously cold contact re-engages with SendGrid emails. Use that signal to trigger a sales sequence or alert the AE for timely outreach.

Email Engagement in Your Signal Layer

SendGrid engagement data feeds into Avina's signal layer. Combine email opens and clicks with web visits, new hires, and ad activity for a complete picture of buying intent. Avina enriches your accounts with these signals so your team knows exactly who to call and why.

Frequently Asked Questions

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