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Google Ads

Avina connects your Google Ads search and display campaigns to your revenue engine. See which ad spend drives pipeline and closed deals, and surface high-intent accounts that engaged with your paid campaigns.

Search and Display Ad Campaigns to Closed Deals

Avina ingests Google Ads campaign data, including impressions, clicks, spend, and conversions, and connects it to your CRM accounts and contacts. When prospects engage with your search or display ads, Avina surfaces that signal so your sales team can act while intent is high. Get clear attribution from paid spend to pipeline and closed-won revenue.

Prioritizing ad-engaged accounts
When key contacts at target accounts click or convert on your Google Ads campaigns, Avina flags them as high-intent. Route these accounts to your AEs or add them to a hot-lead sequence.
Attributing pipeline to paid spend
Connect Google Ads spend and conversion data to deal records in Avina. See which campaigns, keywords, and ad groups correlate with pipeline creation and closed-won revenue.
Optimizing ad spend based on revenue
Avina attributes closed deals back to Google Ads touchpoints. Use that data to optimize campaigns and shift budget toward channels and keywords that drive revenue.

Ad Engagement in Your Signal Layer

Google Ads campaign and engagement data feed into Avina's signal layer. Combine ad impressions and clicks with web visits, new hires, and email activity for a complete picture of buying intent. Avina enriches your accounts with these signals so your team knows exactly who to call and why.

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Frequently Asked Questions

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