Koala Alternatives in 2026: Where to Go After the Shutdown

Koala's GTM platform, including its website visitor identification and intent-scoring product, is fully offline. Cursor acqui-hired Koala's engineering team in July 2025 to build out its own enterprise tooling, had no plans to continue Koala's sales product, and the platform shut down on September 30, 2025. There is no read-only mode and no data export path for former customers. If your team was running on Koala, this post covers what happened and compares the strongest places to land in 2026.

What Happened to Koala

Koala raised a $15 million Series A led by CRV just five months before the acquisition, with participation from HubSpot Ventures, Recall Capital, and Afore. Cursor's interest was in Koala's engineering talent for its push into enterprise developer tooling, not in continuing Koala's website-identification and GTM product. Cursor did not integrate Koala's core CRM and signals product, and co-founder Tido Carriero announced the wind-down publicly. Koala named Common Room as its preferred migration partner and reportedly matched Koala's pricing tiers for customers who moved over during the transition window. For any team that hasn't already migrated, or that migrated to a stopgap and is now re-evaluating, the decision is worth making deliberately rather than defaulting to whichever option was named first.

What to Look For in a Koala Replacement

Koala's core value was three things bundled together: company- and person-level website visitor identification, intent scoring on top of that traffic, and workflow automation that routed qualified visitors to reps. Any real replacement needs to cover the same ground:

• Visitor identification depth. Company-level identification alone (matching a visit to a firmographic record) is table stakes now. Person-level identification, resolving a visit to an actual contact, is the harder capability and the bigger differentiator between vendors.
• Signal breadth beyond web traffic. Koala also tracked broader buying signals. A replacement that only does website visitor ID is a step backward if your team relied on hiring, funding, or tech-change signals too.
• CRM-native routing. Koala pushed qualified activity into existing sales workflows rather than becoming a second inbox reps had to check. Any replacement should route into Salesforce or HubSpot directly, not just export a CSV.
• Migration effort. Since Koala's shutdown left no export path, most teams are rebuilding tracking and scoring logic from scratch rather than porting configuration over. Favor a platform that's fast to stand up.

Comparison Table: Koala Alternatives in 2026

Pricing changes frequently and several of these vendors quote custom annual contracts; treat the figures above as a starting-tier reference point and verify current pricing directly with each vendor.

The Alternatives, One by One

Avina: contact-level identification plus signals Koala never had

Avina resolves anonymous website visitors down to the individual contact, not just the company, and captures the pages read and session context as a scored signal. Where it goes further than Koala's original product is breadth: hiring surges, funding events, tech-stack changes, and champion job moves are tracked as real-time signals alongside website activity, and Avina's agentic audience discovery can also surface accounts in verticals no static database tracks at all, something Koala never offered. Every match is scored with AI and routed into a Signals Inbox or directly into CRM-native automation in Salesforce or HubSpot. Pricing starts at $229/mo with unlimited seats and published rates, no sales call required. See the full breakdown in Avina vs. Koala.

Common Room: Koala's own named migration partner

Common Room was the option Koala's team pointed customers toward directly, and it matched Koala's pricing tiers for migrating customers during the transition window. It's a strong fit specifically for teams whose buying signals show up in community and product activity, Slack, GitHub, Discord, and product usage telemetry, since that's Common Room's core strength. It's a less natural fit for teams whose primary need was straightforward website visitor identification without a community or product-led motion behind it. See Avina vs. Common Room for where the two diverge.

Warmly: visitor identification paired with live engagement

Warmly (now part of HubSpot) pairs website visitor identification with an AI chatbot that can engage a de-anonymized visitor in real time while they're still on the page. That's a genuinely different motion from Koala's, which was more about routing qualified visits to reps after the fact. Teams that want to convert warm traffic into a live conversation immediately, rather than a signal in a queue, should look here first.

RB2B: a lightweight, LinkedIn-native option

RB2B is the closest to a like-for-like swap for teams that mainly used Koala for person-level visitor reveal and want something simple to set up. It ties identified visitors to their LinkedIn profiles and pushes them into Slack, which fits smaller teams that don't need the broader signal categories (hiring, funding, custom AI signals) that Avina and Koala both covered.

Factors.ai: budget-friendly, marketing-led

Factors.ai combines company-level visitor identification with intent data and LinkedIn ad attribution, which makes it a reasonable fit for marketing teams that want visitor signals feeding ad retargeting and account scoring rather than a sales-rep-facing signals inbox. It doesn't match Koala, Avina, or RB2B on person-level identification depth.

How to Choose

Match the replacement to which part of Koala's stack your team actually relied on, not to whichever vendor was mentioned first:

• If you used Koala for broad signal coverage (visitor ID plus hiring, funding, and custom triggers), not just web traffic: Avina is the closest match, and the only one on this list that also does agentic discovery of accounts outside static databases.
• If your buying signals mostly show up in community or product activity: Common Room, Koala's own named partner.
• If you want de-anonymized visitors engaged live on the page, not just routed to a rep later: Warmly.
• If you need a simple, low-cost, person-level reveal tool and nothing more: RB2B.
• If your primary use case is marketing attribution rather than sales-rep routing: Factors.ai.

The Bottom Line

Koala's shutdown left customers with no export path and a short window to decide, which is exactly the condition under which teams tend to pick whichever option is loudest rather than the one that actually fits. If Koala was your only signal source, this is also a reasonable moment to ask whether website visitor identification alone was ever enough, or whether hiring, funding, and agentic discovery of accounts a database can't see would have caught more of the pipeline you were missing. For teams that want that broader signal set scored and routed into the CRM by default, Avina covers what Koala did and extends past it, starting at $229/mo with no procurement process.