The "Predictable Revenue Model" is dead.

A number of factors, including the post-pandemic revolution in remote work and increasing economic uncertainty, have fundamentally changed the way buyers consider and purchase software. 

The state of sales leadership is in crisis. 

• Sales cycles have extended by an average of three months since the pandemic.¹
• Buying committees have grown, with the number of stakeholders increasing from 6 to 11 since 2021.²
• Over 54% of sales teams find it more difficult to sell compared to previous years.³
• Yet revenue expectations have soared by 20%!⁴

In an environment where consistency and precision are key, sales leaders need three things to hit their number:

• Pipeline consistency to know the goal is achievable.
• The right tools and players to convert opportunities.
• Positioning to maximize the results effectively.

So where does Avina come in?

AI or Die, They Say: But What Kind of AI?

AI is no longer a “nice-to-have” in B2B sales; it’s essential. But your cookie-cutter shallow AI tools often fall short in converting pipeline into revenue. We’ve seen the hundreds of AI SDR companies advertised to us, promising to 1000x our pipeline, but pipeline only matters if sales teams can convert those leads.

Working with top sales leaders in the space, we’ve seen time and again what those tools accomplish. Having looked at how much of that pipeline has resulted in deals, the answer is nearly always the same: zero.

And Avina is… different?

Oh, yes! Avina is an end-to-end AI sales companion that ensures your sellers don’t miss golden opportunities without removing the human touch. It uniquely addresses one of the biggest challenges businesses face: that sellers are often sitting on a gold mine of data but don’t have the time or resources to activate it.

Marketing and sales silos, and competing KPIs, lead to ineffective information distribution, making it tough to convert leads into revenue. Businesses spend thousands of dollars a month and hundreds of hours creating compelling content, ads, and more to capture MQLs. 

What happens next? The sales handoff lacks crucial information that sellers need to move those deals to closed-won. With the ever-expanding number of systems and data that sellers need to review to prep for an account engagement, they invariably miss or don’t have access to key details about an account and fail to make the most of each opportunity they have. 

Enter Avina, a transformative solution to connect, collect, and convert leads.

How Avina Works

Avina provides real-time lead and account intelligence alongside prescriptive alerts, ensuring every sales opportunity is maximized. Here’s how Avina transforms the sales process:

1. Connect: Avina plugs into all your marketing, sales, and external data systems, including your CRM, ad platforms, outbound tools, call recorders, your website, and Avina’s own LLM based crawler.

2. Collect: Avina gathers those internal & external data points, unifies them, and extracts what your prospects care about and which opportunities need action now. This includes Avina’s unprecedented web tracking, which analyzes exactly what individual leads are reading on your website (down to the sentence!) 

3. Convert: Armed with intelligence on your prospects and opportunities, Avina delivers timely alerts to sellers when they need to take action and what action to take on an account or lead. From new prospects to dormant deals, Avina tailors its recommendations for every opportunity and provides guidance about how to personalize communication to every account based on their unique engagement history. It then synthesizes information across your data stack to provide sellers account briefs when prospecting or before & after calls, saving reps from time-consuming manual research.

Turning Hours of Work into Seconds

In B2B sales, speed is essential but not at the expense of quality. Avina makes it easy for sellers to have a consistent motion that feels unique to each account. By taking thousands of data points and turning them into AI-assisted plays for the SDRs and sales team, managers can rest easy knowing that Avina is guiding their team to their target result. 

Get Up and Running in Just 30 Minutes

Speed to value matters as much as ease of use. With Avina, getting your team to value as fast as possible is one of our core principles. In just 30 minutes, your sales team is fully equipped with a powerful AI assistant that delivers the gold they need to hit their goals and have effective conversations to move deals faster.

‍